4 min Read

What is Digital Transformation and Why Do You Need It?

Team GoodFlow

Digital transformation is the process of using digital technologies to modify existing or to create new business processes, culture, and customer experiences to meet changing businesses and market requirements.  It is basically how you think and engages with your customers and it transcends roles like sales, marketing, and customer service.

As we have changed our manual ways in businesses from paper to spreadsheets and other technologies now, it’s the time when we have the chance to reimagine how we do business, and how we engage our customers with digital technology. 

For small businesses just getting started, there’s no need to set up your business processes and transform them later. Thinking, planning and building digitally sets you up to be agile, flexible, and ready to grow.

Why do you need Digital Transformation?

Digital innovation is your competitive advantage

With the message that your business faces irrelevance if it doesn’t transform may be a frightening one, it comes with a positive flip-side: digital transformation is your opportunity to etch out a competitive advantage.

Geographical barriers are removed to business with the help of technology and the internet and opened massive new markets to embrace the opportunity for any enterprise. Despite being headquartered in the bottom corner of the globe, a growing number of New Zealand businesses are carving out successful international niches by taking full advantage of the communications and trading tools now at their disposal.

On embracing the digital opportunities all businesses can adopt a new nimble-thinking mindset. You can implement ideas really fast digitally.

Employees are demanding change

As you know business staff are the greatest assets, it’s a cliché but that doesn’t mean its true. The internet age has transformed everything from the demands and expectations of customers to the employees. 

In order to retain the best people you have to give them a user experience within the organization. This includes everything from providing fit-for-purpose technology to embrace and enabling remote working. To have a productive and effective workforce you have to deliver staff expectations through digitally transformed business. It will benefit from recruitment as new people will be attracted to your business and high achiever’s of your company won’t be leaving.

For customer’s, it’s all about the user experience

Whether it’s through your company’s app on their phone, a website visit or an automated phone call, digital is now firmly at the heart of consumer’s experience with your brand. If the experience is not seamless, responsive, and efficient then the customer will abandon you for the competition. 

Instead of frightening from new reality you need to grasp the benefits it provides you. Customer interaction is a gold mining opportunity to glean information and insights for a digitally transformed business.

Data and analytics reign supreme

Digital interaction with customers can rely on the increasing volume of data. In turn, that data feeds the analytic functions that give digitally transformed businesses the insights they need to fuel the perpetual cycle of fulfilling customers’ needs and expectations.

In order to have a successful digital transformation, you need to be readying the business for the demands of big data, and analyze all aspects of customers’ behavior. 

Without making the transformation the business will be left in the dust by the competitors.

Al will be a game-changer

Artificial intelligence is beyond the analytic power derived from big data. Already an increasing number of mundane business tasks are being automated, freeing up staff time to tackle more intimate customer issues. As with big data companies will be able to take a lead on artificial intelligence development will gain a huge competitive advantage.

It all comes back to the cloud

At the heart of the digital transformation story- be it a focus on user experience, data, analytics, or AI – is an inevitable migration to cloud services.